The open rate of SMS is 98 percent compared with 22 percent for emails. (Source: Venture Beat)

Text messages can be EIGHT TIMES more effective at engaging customers. (Source: Cellit)

85% of smartphone users would rather “give up drinking water” than delete their mobile apps. (Source: Apigee)

43% of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. (Source: Responsys)

90% of consumers who have joined mobile loyalty programs feel they have gained value from them. (Source: Zoomerang)

Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. (Source: Responsys)

An estimated 54 million consumers in the U.S. will use smartphone coupons in 2014. (Source: eMarketer)

Mobile offers are redeemed TEN TIMES more frequently than print offers. (Source: eMarketer)

*Texting sees an engagement rate 6 to 8 times higher than email marketing.
*Text messages are usually read within 5 seconds of receipt!
*SMS coupons are 10 times more likely to be redeemed than print or email coupons.
*70% of people say they would actually like to receive offers on their mobile phones!
*Source: slicktext.com

74 million people in the US have opted in to receive text messsages.

The average US mobile user spends 2.7 hrs per day socializing on a mobile device.

86% of respondents with loyalty programs say Mobile Marketing has been successful.

Source: Sound Bit Corp. 2012