Text Marketing Statistics:
Over 20 billion texts are sent every day globally. (Adobe)
97% of American adults text weekly. (Pew Research)
Text messages have a 45% average response rate. (Velocify)
90% of text messages get read within 3 minutes of delivery. (Forbes)
98% of texts are opened (compared to just 20-30% for email). (Adobe)
86% of surveyed enterprises plan to use SMS. That same study shows that 70% of enterprises consider SMS the number one mobile technology. (Harris)
90% of leads prefer to be texted, compared to called. (FranchiseHelp)
Texting is the highest rated contact method for customer satisfaction compared to all other communication channels (Text – 90%; Phone – 77%; Facebook – 66%). (eWeek)
Text messages can be EIGHT TIMES more effective at engaging customers. (Source: Cellit)
Mobile offers are redeemed TEN TIMES more frequently than print offers. (Source: eMarketer)
- Texting sees an engagement rate 6 to 8 times higher than email marketing.
- Text messages are usually read within 5 seconds of receipt!
- SMS coupons are 10 times more likely to be redeemed than print or email coupons.
- 70% of people say they would actually like to receive offers on their mobile phones!
- Source: slicktext.com
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